Do you want “dead horse” with that “dog’s eye”? – A campaign to save our slang

G’day mate and how’s it going?
Every country has it’s own slang and even across a country there is different slang in different areas. Experts in language often use this to determine where a person actually comes from.
Australia has it’s own slang as well and it is always evolving. What was commonly used years ago may no longer be in the common tongue. There are many who think this is sad and that the character of a country’s language is very much influenced by it’s slang, and when the slang changes, the language is reduced and is no longer unique.
So why am I talking about slang and language in a food safety related article?
A well known pie company in Australia has just launched a quest to get the public to let it know their favourite Aussie slang words.
The top 70 of these are going to be seen on the Company’s pie packaging from mid May.
This is another of the marketing campaigns which personalize or characterize the packaging of food. The campaign in December 2016 to have your name on well known food products as a Christmas present was very successful or the campaign run by Vegemite to find a name from the public for a new product some years ago.
These campaigns are fun and help develop and reinforce brand and product loyalty.
This Slang word campaign has the added benefit of linking a favourite Australian food to something which is uniquely ours – our slang.
Four’N Twenty’s Marketing Manager, Mario Matchado said; “It’s time to honour our rich and varied vocabulary of slang expressions.”
Who knows what words we will see on these pies, but it sure will be good to see some of them back and maybe this campaign will help save some of our slang and keep our language unique.