The Easter Bunny is going to make the food industry very happy this year

According to IBISWorld, we will each spend around $132 over the four day Easter break. That is a small increase from the $130 of 2012.

I don’t know about you, but that is more than will be spent in my house, so there must be some big spenders out there, as IBIS World is predicting a total spend for Easter of more than $3 billion.

Of that huge figure, there will be around $185 million spent on chocolate alone, which is a five plus percentage increase on 2012. The biggest chocolate items are expected to be dark and organic. Dark chocolate is being considered by many to be a healthy option and so there will no doubt be a lot of dark eggs happening this Easter.

The other increasing interest in chocolate is the fair trade issue and buying a product that has not involved child or poorly paid labour.

The price of cocoa is expected to rise, so IBISWorld suggests that people will be paying more for their visit by the Easter Bunny. It is also expected that the premium brands will do well due to better economic conditions and low interest rates.

Although Good Friday is traditionally the day for eating fish and other seafood, IBISWorld expects that because Easter 2013 is outside of most state school holidays, there will mostly be celebrations at home, with seafood all weekend. This will generate sales that exceed last year by 4.9 percent.

It sure sounds like the Easter Bunny will be making the food industry happy this Easter.