The Advertising and selling guide has been updated.
The Australian Competition and Consumer Commission’s (ACCC) “Advertising and selling guide” has recently been revised. This terrific guide will help any business that is involved in advertising and selling products ensure that it meets it’s legal obligations and understands it’s rights.
Dr Michael Schaper, ACCC Deputy Chair said; “Truth in advertising is not just a slogan, it’s the law. The Australian Consumer Law aims to put businesses on a level playing field by requiring them to truthfully advertise their goods or services. Nor can they try to get an unfair advantage over other firms by misleading their customers. Whether on television, radio, the internet or print media – businesses must ensure their advertising and selling practices comply with the law.”
Based on recent enforcement action by the ACCC, the revised guide includes guidance on “was/now” or “strikethrough” pricing.
With online purchases now making up a large percentage of sales in Australia, the guide also includes tips for online marketing.
The fundamental principle of the guide is that customers must get what has been advertised, so greenwashing and other poor practices are not permitted and can result in significant penalties.
The guide is available in an eBook format to allow quick searching and access. It can be found at http://www.accc.gov.au/accc-book/printer-friendly/29527
Written by Rachelle Williams – the Green Food Safety Coach