So what do Australians most hate about food?

So what is the number one thing in food which is most hated / avoided by Australians?
That and the rest of the top ten have been found in the recent Global Health and Ingredient Sentiment Survey by Nielsen.
The research shows that of thos surveyed, nearly half want to see more “all natural” food available in the supermarket. They seem to want simple ingredients and processes.
This creates a situation for manufacturers because it is known that consumers also want taste, texture, colour, health benefits, environmental considerations and shelf life. Much of which requires specific ingredients or processes, which do not necessarily equate to “all natural”. Product and Process Development has obviously never been more important to a food business.
Michael Elam-Rye, Associate Director – Retail at Nielsen, said; “Informed and savvy consumers are demanding more from the foods they eat and are happy to pay more if they believe it is better for them. This presents an opportunity for food manufacturers to increase share by offering and marketing products that are formulated with good-for-you ingredients, and an opportunity for retailers to trade consumers up with more premium priced products.”
Nearly nine out of 10 of those taking the survey said there were specific ingredients they tried to avoid because they thought they were not good for their health, or that of their families.
The following is the list of the top ten most hated ingredients / foods / components;
• Antibiotics/hormones in animals products
• MSG (Monosodium glutamate – a flavour enhancer)
• Artificial preservatives
• Artificial flavours
• Artificial sweeteners
• Foods with BPA packaging
• Artificial colours
• Sugar
• Genetically modified foods
• Sodium