It’s getting earlier every year……….

I have to admit that I was astounded to see Hot Cross buns in my local supermarket two weeks after Christmas.

It really seems like this Easter food, which is traditionally only eaten on Good Friday, is no longer considered as just a religious related food, it is now becoming a food for a good part of the year. Although we have an early Easter this year, it still seems that the Hot Cross bun is appearing earlier and earlier each year.

It feels  a lot like, when one festival is over, the requirement is to bring in the next festival / event related food as soon as possible.

In fact, according to Woolworths, 10 million buns were sold in their stores in January 2017, nearly three months before Good Friday.

Christmas stuff seemed to be in stores in September last year and then there was all the material and foods around for Halloween ages before the end of October.

It is about sales, but these wouldn’t happen without customers.

So I guess it raises the question – who is driving the sales? Is it the retailer putting the foods out to tempt people into buying them or is the customer demanding these products?

It’s a sort of chicken and egg question really.

But one thing for certain the festival / event foods sure are in the supermarkets earlier than they have ever been – don’t you think?

Is it something you want to see (buy) or are you more of the traditionalist and only have the Hot Cross Buns, Christmas Pudding, etc etc at the traditional time of the year?