Did you vote for the Product of the Year?
More than 14000 Australians have had their say in the 10th annual Products of the Year.
The winners have just been announced and some companies have done very well.
There has been a significant change in the list with 20 percent of the products being healthy and allergy-free alternatives to traditional foods and beverages.
For the first time there were two categories specifically for gluten free foods, which highlights that suppliers are moving to addressing a growing need in the market.
Sarah Connelly, Product of the Year Director, said: “A category that we have seen consistent growth in each year is ‘convenience foods’ but this year we are seeing more vegetarian easy-option foods, which simply haven’t been available before.”
The winners from the Nielsen research were rated by the consumers based on six key principles;
- Relevance – Is the product fulfilling a need or addressing a problem?
- Uniqueness – Does is stand out and bring something new to the category?
- Excitement – Does it excite them? Would they spread the word?
- Likeability – Does it deliver what you want?
- Value Perception – Do you think it provides value for money?
- Purchase Intent – How likely are you to buy this product (again)
The full list of 2018 winners of the Product of the Year can be found at
http://www.productoftheyear.com.au/site/wp-content/uploads/2018/11/2018-WINNER-TABLE.pdf