So which of the quick serve / fast food businesses is the most popular? Is there a difference in popularity between generations?

Figures from Roy Morgan Research hows that McDonalds is the most popular  with more than half of Australians (52.7 percent) over the age of 14 eating at Maccas in a six month period. It’s nearest rival is KFC with 40.8 percent.

The research shows that take away is popular in Australia, with 84.5 percent of Australians over 14 years old buying or eating fast food  – that is more than 17 million of us.

Roy Morgan CEO Michele Levine says; “Nearly a third of Australians eat Subway, Hungry Jack’s or Domino’s Pizza food in an average six months and Domino’s Pizza is now the third most popular restaurant for the upcoming Generation Z. Other leading fast food outlets include Red Rooster, and the reigning 2017 Roy Morgan Customer Satisfaction Award Winner Grill’d. Over 10 per cent of Australians eat Red Rooster or Grill’d in an average six months.”

Although the Golden Arches is the most popular overall, there is a difference between generations, with Generation Z being the big one for McDonalds (67.3 per cent) and Pre-Boomers (26.5 percent). KFC also does well with Generation Z at 56 per cent.

The third spot on the most popular fast food in Australia differes with the generations, with Subway having  Pre-Boomers at 14.8 per cent, Baby Boomers with 21.3 per cent and Generation X at 32.7per cent.Hungry Jacks is at third  spot for Generation Y at 36.9 per cent, that spot is held by Domino’s Pizza for Generation Z at 42.2 per cent.

The research also assessed whether there has been any impact to date on the fast food industry on the incoming and increasing delivery systems.

The results show that at this point people still prefer to go into the store or drive through.