Tea is increasing is popularity – so what are we doing about it?

In my family Tea is preferred over Coffee. It might be our English heritage, who knows?

It seems, however that we are not alone.

New data from Roy Morgan Research shows that in an average week, half of the Australian population over 14 years old, drink at least one cuppa a week.

The research was done over a year, ending on 30 June 2016 and showed that 9.8 million of us over that age are tea drinkers. This number is  increasing with 49 percent doing the tea thing weekly in the previous year.

The average number of cups of tea in a week is 9.5. Women are bigger tea drinkers than men, with 55 percent of the females polled having at least one cuppa a week, compared to 45 percent of blokes.

As you would expect tea is definitely a favourite with older Aussies, with 65 percent of those over 65 enjoying at least one cup of tea a week. In fact, it was found that this age group are having around 11 cups a week.

But coffee is still King, with Australians more likely to drink it than tea.

Norman Morris, Industry Communications Director at Roy Morgan Research, said; “As we have shown, incidence and volume of both tea- and coffee-drinking increases with age. Coffee is slightly more popular than tea with most age groups, with the notable exception being young Australians aged 14-17, who are more likely to drink tea. Could this be an opportunity for a savvy tea brand to get in on the ground floor, so to speak, and win over this young demographic so as to build a life-long relationship?”