Buying Australian made is now a major purchase decider.

New research by Roy Morgan Research shows that in the last 12 months, 55 percent of the Australians surveyed say that it has become even more important to them to buy products that are Australian Made.

Of particular interest is the finding that only 12 percent of those in the survey would not purchase an Aussie made product if it were more expensive.

This means that we have reached a point where people are thinking that buying locally is more important generally than the price of the item and are happy to accept a higher price to support businesses in this country.

Australian Made Campaign Chief Executive, Ian Harrison, said; “The research confirms that people are becoming more conscientious about buying local. They are aware of the benefits of buying Aussie products, and of the impact that their purchasing behaviour has on jobs, local business and future opportunities.”

There is an issue however, whilst it is clear that Australians want to purchase food and other products made in this country, they need to be able to know that they are made here. This is done through labelling.

Country of Origin Labelling (CoOL) on foods is an issue that has caused many arguments and much debate. There are specific requirements as stated in the Food Standards Code but there are some, including the Australian Made Campaign, who believe these should be tighter, less confusing and more far reaching.

The Campaign believes that the rise in unemployment in this country can be considered as one of the drivers for the increase in the desire to purchase Australian made items, so that consumers feel they are supporting local businesses and employees through their purchases.

For more information about CoOL go to the Food Standards Code.

This article has been written by Rachelle Williams – The Green Food Safety Coach