So what’s going to be big in 2018?
According to the Global Food & Drink Trends 2018 Report by Mintel, Market intelligence researchers, there are five food trends in the next year.
- Full product transparency
It will be expected by consumers that manufacturers will need to be completely transparent with their products, especially when it comes to safety, and traceability. Consumers are wanting to see that their food is ethical, environmental and natural and that this must be for everyone, not just those with more money to spend.
- Self-care awareness
So not only to manuacturers have to provide ethical,and natural products but also ones that give eother nutitional or emotional benefits (or better still both). This emotional benefit will include having portion sizes and packaging that work for consumers. An example of this is the new baked bean cans and labelling by Heinz with four different size cans for different numbers of people.
- Food and drink personalisation
For Christmas last year there were several canned goods which were available from selected stores with people’s names printed on the label. This is just one example of the increasing trend toward personalisation of food and drink.
But it is not only the label which will be personalised but the food within the packaging. It is expected thatr online shopping is going to be a big driver of this trend.
- ‘Cultured’ laboratories
Already we have at least one laboratory making non animal meat in it’s facilities. This is only the beginning of cultured products. It can also potentially be linked to personalisation.
- Texture is the new taste experience
Why do crsips sell so well, especially when we know they are not the best food for us? It is easy, it is about the texture and what flavours are put with that yummy crunchiness.
This desire for texture is expected to be an increasing trend into and beyone 2018.