So who are the fresh food retailers?

According to new research in Roy Morgan’s ‘Supermarket & Fresh Food Currency Report-September 2018’ there has been an increase in the hold supermarkets have of the fresh food market since last year’s report. Supermarkets hold 71.4 percent, and increase of 2.4 percent from the previous report, whilst other fresh food retailers have gone down by the same percentage to 28.4 percaet of the market.

Woolworths and Aldi are the biggest movers since the last report, increasing to 27.4 and 9.8 percent respectively.This puts Aldi in the third spot behind Woolworths and Coles, and a long way ahead of the next supermarket IGA on 6 percent.

The total fresh food (fruit, vegetables, meat, seafood, deli and bread) market is now worth $33.8 billion in retail value.

It is the  local butcher who has dropped the most in the 2018 report, to a market size of 7 percent from 8.1 percent in the previous report.Fruit and vegetable shops now hold more than IGA at 6.7 percent.

The report was prepared after more than 50000 face to face interviews with consumers which included 12000 grocery buyer detailed questionnaires.

The report can be found at http://www.roymorgan.com/findings/7864-fresh-food-market-201901310541