2013 Top 20 soft drink brands

As we would all expect Coca Cola remains as the most valuable brand of soft drink in the world, and also as expected, Pepsi – Cola comes in second in the latest research for 2013 by the market research organisation, Canadean.

However it is not the top spots that are of most interest in this research, it is the movement of energy drinks and the Chinese brands on the top 20 list that has sparked the big conversations.

The entire soft drink market as of 2013 is now valued at US$937billion, which is an increase of under two percent from the previous research.
The biggest energy drink brand, Red Bull, has risen to number six on the list and is valued at US$12 billion worldwide. It is expected to continue to increase it’s ranking and has ridden through the global financial situation very well.

Monster, another energy drink brand, is a rapidly moving star and is now sitting at 19 on the Top 20 list and is set to move higher. It was at 20 in the previous list. Monster is now partly owned by Coca-Cola, so it will be interesting to see how much this brand’ value increases with the help of the Coca-Cola distribution network.

There are three Chinese soft drink brands in the Top 20, with the highest on the list being Kangshifu at number seven, with an estimated value of near $10 billion. This was the only brand in the 2008 Top 20 and now there are three. The Chinese brands seem to be on the move.

So here is the Top 20 soft drink brands by value for 2013;
1. Coca-Cola
2. Pepsi-Cola
3. Sprite
4. Minute Maid
5. Fanta
6. RedBull
7. Kangshifu
8. Gatorade
9. Lipton
10. 7-Up
11. Mountain New
12. Dr Pepper
13. Powerade
14. Jiaduobao
15. Nestea
16. Tropicana
17. Minnida
18. Schweppes
19. Monster
20. Wahaha

Written by Rachelle Williams, The Green Food Safety Coach.